With sponsorships taken a bigger role than ever in the Premier League, Southampton have become the latest team to announce yet another partner.
Southampton FC is pleased to welcome @MonsterEnergyUK as its new Official Energy Drinks Partner.
— Southampton FC (@SouthamptonFC) September 17, 2019
The club announced on Twitter than Monster will become the official energy drinks partner for Southampton.
As expected, some fans saw the funny side of the new sponsorship deal and took to social media to take a slight dig at Southampton for the partnership.
Here is what some Southampton supporters had to say on Twitter…
great choice, will bring a whole new fan base of goths
— Harv (@Harv1324) September 17, 2019
— calum (@sfccalum) September 17, 2019
@Armd44 could it get any worse? Eating bats in the concourse at HT
— Lewis Mitchell (@LewMitchell1) September 17, 2019
Prepare for the influx of Kyle’s in the stands
— Wil Cutler (@WilCutler1) September 17, 2019
— Simps (@deadpanmatt) September 17, 2019
Why not Brawndo? It’s got Electrolytes.
— Mikey (@SavagingDolphin) September 17, 2019
Is there an Nascar Oval near the St. Mary’s
— peter montalbano (@briscoemetfan) September 17, 2019
Will we be signing monster Joe at any time
— Paul H (@PSH555) September 18, 2019
As well as the Saints, the likes of Crystal Palace and Everton have also announced Monster as their official energy drink partner this week as reported by Sport Business.